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The Characters
lil’scots will have a national platform with a rotating cast of 5 main characters. lil’SCOT will be the constant. However, the brand will expand to hundreds of characters in the regional and local levels.
Each character has similar emotional attributes and physical characteristics. Their uniqueness is inspired by individual schools and universities, but their identity is not entirely tied to their origin.
These are just a few examples...
 lil' JOE |  lil' BUCK |
|---|---|
 lil' TES |  lil' AUBS |
 lil' BIFF |  lil' BERT |
 lil' AL |
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